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One of the main tasks of any digital advertising agency is to keep track of all campaign stats.

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. With whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.

The conversational news roundup TheSkimm, for instance, stated that it has over three million subscribers. Lena Dunham and Jenni Konner’s Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites’ homepages and keeps getting tougher. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny. But another newsletter flagged an unexpected challenge last week, one that caused its founders to re-evaluate their primary method of distribution and introduce an app to complement it.

Email marketing stays the most efficient tool

“A week into launch, we had a couple thousand subscribers and a 70% open rate,” they wrote, under the headline “The Problem With Email Newsletters.” As they got more comfortable with MailChimp, the service they used to manage and send Clover Letter, they said they began adding “GIFs and Instagrams and other things that made the experience feel that much more exciting than your average promotional letter in the box…  And that’s when our open rate began to drop off the cliff…” But, the two wrote, the drop wasn’t because readers were actually opening Clover Letter less often.

 

Thus, large newsletters can get “clipped” by email programs, which hurts the open rate because the image is located at the very bottom of the email. Gmail, for example, clips emails that are larger than 102kb and puts everything beyond that mark behind a link that says “See the entire message.” Recipients who open the email and read much of it but don’t click that link will never give the tracking image a chance to work.

Also, the part of the problem may be the “offline reading” option, used by many people worldwide. It means that they mail client app loads the letter, but when they open it does not necessarily mean that they will have an Internet connection at that time.

 

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Getting to another level of design and functionality.Adam Smith

One of the main tasks of any digital advertising agency is to keep track of all campaign stats.

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. With whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.

The conversational news roundup TheSkimm, for instance, stated that it has over three million subscribers. Lena Dunham and Jenni Konner’s Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites’ homepages and keeps getting tougher. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny. But another newsletter flagged an unexpected challenge last week, one that caused its founders to re-evaluate their primary method of distribution and introduce an app to complement it.

Email marketing stays the most efficient tool

“A week into launch, we had a couple thousand subscribers and a 70% open rate,” they wrote, under the headline “The Problem With Email Newsletters.” As they got more comfortable with MailChimp, the service they used to manage and send Clover Letter, they said they began adding “GIFs and Instagrams and other things that made the experience feel that much more exciting than your average promotional letter in the box…  And that’s when our open rate began to drop off the cliff…” But, the two wrote, the drop wasn’t because readers were actually opening Clover Letter less often.


Thus, large newsletters can get “clipped” by email programs, which hurts the open rate because the image is located at the very bottom of the email. Gmail, for example, clips emails that are larger than 102kb and puts everything beyond that mark behind a link that says “See the entire message.” Recipients who open the email and read much of it but don’t click that link will never give the tracking image a chance to work.

Also, the part of the problem may be the “offline reading” option, used by many people worldwide. It means that they mail client app loads the letter, but when they open it does not necessarily mean that they will have an Internet connection at that time.

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also, the part of the problem may be the “offline reading”…

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it.  With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field. Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Each business niche may require a unique functionality of its own… With that notion in mind, our team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets! Read our documentation to understand how fast you can go from purchasing a TemplateMonster WordPress theme to actually using it as a live skin for your company’s webpage. Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical.  With the help of our heavy customizations, each of our Business WordPress Themes is enhanced with optimized features. Believe us, Google will just love crawling your new website! All in all, feel free to browse our Business WordPress Themes category and you will definitely find a new look for your company’s website!