In the Lab. Introducing Our Team

One of the main tasks of any digital advertising agency is to keep track of all campaign stats.

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. With whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.

The conversational news roundup TheSkimm, for instance, stated that it has over three million subscribers. Lena Dunham and Jenni Konner’s Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites’ homepages and keeps getting tougher. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny. But another newsletter flagged an unexpected challenge last week, one that caused its founders to re-evaluate their primary method of distribution and introduce an app to complement it.

Email marketing stays the most efficient tool

“A week into launch, we had a couple thousand subscribers and a 70% open rate,” they wrote, under the headline “The Problem With Email Newsletters.” As they got more comfortable with MailChimp, the service they used to manage and send Clover Letter, they said they began adding “GIFs and Instagrams and other things that made the experience feel that much more exciting than your average promotional letter in the box…  And that’s when our open rate began to drop off the cliff…” But, the two wrote, the drop wasn’t because readers were actually opening Clover Letter less often.


Thus, large newsletters can get “clipped” by email programs, which hurts the open rate because the image is located at the very bottom of the email. Gmail, for example, clips emails that are larger than 102kb and puts everything beyond that mark behind a link that says “See the entire message.” Recipients who open the email and read much of it but don’t click that link will never give the tracking image a chance to work.

Also, the part of the problem may be the “offline reading” option, used by many people worldwide. It means that they mail client app loads the letter, but when they open it does not necessarily mean that they will have an Internet connection at that time.


  1. [url=]viagra mastercard[/url] [url=]how much does ivermectin cost[/url] [url=]how much is cialis in mexico[/url] [url=]cheap generic viagra online canadian pharmacy[/url] [url=]cialus[/url] [url=]price of tadalafil 20mg[/url] [url=]cialis professional 20 mg[/url] [url=]tadalafil generic cialis[/url]

  2. [url=]viagra online store[/url] [url=]levitra medicine[/url] [url=]generic viagra online india[/url] [url=]price for synthroid 112 mcg[/url]

  3. [url=]sildenafil 100 mg tablet cost[/url] [url=]sildenafil india online[/url] [url=]85g prednisone[/url] [url=]buy sildenafil tablets 100mg[/url] [url=]tadalafil 20 mg tablet cost[/url] [url=]purchase cialis online no prescription[/url] [url=]buy metformin canada[/url] [url=]buy sildenafil us[/url]

  4. [url=]cymbalta 120[/url] [url=]cialis australia over the counter[/url] [url=]rx pharmacy no prescription[/url] [url=]cialis 800mg[/url] [url=]cialis uk no prescription[/url] [url=]cialis buy[/url] [url=]buy cialis online pharmacy[/url] [url=]where can you buy tadalafil[/url]

  5. [url=]buy sildenafil pills[/url] [url=]buy cialis generic uk[/url] [url=]cialis cost uk[/url] [url=]stromectol 3 mg tablet price[/url] [url=]cialis medicine price[/url] [url=]how to order cialis online[/url] [url=]viagra prices[/url] [url=]generic cialis medication[/url]

  6. [url=]finpecia 1mg price in india[/url] [url=]viagra online price usa[/url] [url=]sildenafil 10 mg price[/url] [url=]zovirax otc[/url] [url=]how much does cialis cost[/url] [url=]tadalafil singapore[/url] [url=]viagra purchase buy[/url] [url=]viagra cream price[/url]

  7. [url=]viagra generic europe[/url] [url=]synthroid order[/url] [url=]viagra 20mg price[/url] [url=]uk viagra no prescription[/url]

  8. [url=]viagra without a script[/url] [url=]my canadian pharmacy[/url] [url=]buy sildenafil 100mg online in usa[/url] [url=]viagra online purchase canada[/url] [url=]generic cialis cheap canada[/url] [url=]stromectol pill price[/url] [url=]sildenafil 100mg online uk[/url]

  9. [url=]hydroxychloroquine 300 mg tablet[/url] [url=]cheap cialis prices[/url] [url=]cheap[/url] [url=]viagra 100mg price in india online[/url]

  10. [url=]buy valtrex online cheap[/url] [url=]tadalafil 7mg[/url] [url=]sildenafil online canadian pharmacy[/url] [url=]provigil over the counter[/url] [url=]buy sildenafil viagra[/url]

  11. [url=]sildenafil 60mg[/url] [url=]zovirax ointment[/url] [url=]viagra canadian pharmacy prices[/url] [url=]south africa cialis[/url] [url=]zofran drug[/url] [url=]viagra pills from india[/url]

  12. [url=]viagra online drugstore[/url] [url=]2019 lyrica coupon[/url] [url=]cialis generic mexico[/url] [url=]generic tadalafil cost[/url] [url=]ivermectin tablets[/url] [url=]real viagra online no prescription[/url] [url=]prednisone steroids[/url]

  13. [url=]synthroid 225 mcg[/url] [url=]viagra online nz[/url] [url=]tadalafil generic cialis[/url] [url=]ivermectin 3 mg[/url] [url=]predisone with no presciption[/url] [url=]valtrex brand name price[/url] [url=]online tadalafil canada[/url] [url=]how much is ivermectin[/url] [url=]viagra 50mg price in india[/url] [url=]where can i buy cheap viagra in australia[/url]

  14. [url=]otc tadalafil[/url] [url=]generic valtrex canada[/url] [url=]cost of cialis daily[/url] [url=]buy viagra new york[/url]

  15. [url=]ivermectin uk[/url] [url=]cost for wellbutrin[/url] [url=]finasteride 5mg nz[/url]

  16. [url=]order viagra from uk[/url] [url=]modafinil purchase usa[/url] [url=]dexamethasone 4 mg online[/url] [url=]ivermectin tablets[/url] [url=]generic viagra professional 100mg[/url] [url=]legit non prescription pharmacies[/url]

  17. [url=]purchase viagra from india[/url] [url=]orlistat over the counter canada[/url] [url=]ivermectin virus[/url] [url=]valtrex for sale[/url] [url=]cheap sildenafil 50mg[/url]

  18. [url=]purchase viagra online from canada[/url] [url=]cost of cialis without prescription[/url] [url=]where to order generic viagra[/url] [url=]tadacip uk[/url] [url=]canadian cialis online[/url] [url=]buy tadalafil paypal[/url]

  19. [url=]rx sildenafil[/url] [url=]cialis order usa[/url] [url=]aurogra 100 mg[/url] [url=]erythromycin tablets cost[/url] [url=]generic cialis tadalafil[/url] [url=]cafergot medication[/url]

  20. [url=]generic stromectol[/url] [url=]viagra prescription[/url] [url=]tadalafil 20mg cheap[/url] [url=]stromectol 12mg online[/url] [url=]tadalafil us[/url] [url=]viagra substitute over the counter[/url] [url=]order generic viagra online usa[/url] [url=]cialis india pharmacy[/url] [url=]cialis fast delivery uk[/url] [url=]how to purchase viagra online[/url]

  21. [url=]how to get valtrex[/url] [url=]best generic cialis brand[/url] [url=]cost of 50mg viagra in canada[/url] [url=]cialis sublingual[/url] [url=]sildenafil 58[/url] [url=]viagra sildenafil 100mg[/url] [url=]generic sildenafil paypal[/url] [url=]cialis 10mg daily use[/url] [url=]viagra online 100mg[/url] [url=]azithromycin 500mg buy[/url]

  22. [url=]cheap viagra in usa[/url] [url=]buy wellbutrin sr[/url] [url=]stromectol coronavirus[/url] [url=]stromectol generic name[/url]

  23. [url=]generic viagra without rx[/url] [url=]how much is 100mg sildenafil[/url] [url=]trazodone 50 mg pill[/url] [url=]cialis online cheap[/url]

  24. [url=]ivermectin cost canada[/url] [url=]viagra over the counter canada[/url] [url=]buying viagra in canada safely[/url] [url=]generic for viagra 100mg[/url] [url=]can you buy viagra over the counter usa[/url] [url=]order generic viagra online[/url]

  25. [url=]sildenafil 50 mg[/url] [url=]50 mg modafinil daily[/url] [url=]brand viagra online canada[/url] [url=]ivermectin lotion for lice[/url] [url=]sildenafil 50 mg price[/url] [url=]stromectol nz[/url] [url=]cheapest cialis online[/url] [url=]ivermectin price usa[/url] [url=]generic wellbutrin online no rx[/url] [url=]stromectol pills[/url]